Best make up for older women: Definitive guide to makeup for mature skin (2024)

Make up is a tricky thing! It can take years off you, and make you look like a better version of yourself. Or, it can age you and make you look older. If you’re looking to revamp your make up bag, below you will find the best make up for older women to make you look great every day.

Do I need to wear make-up?

Of course not. I often go makeup less day-to-day. There will be days when you want to pop to the shop make-up free, and there will be days when you prefer to add some make up for a little more polish.

Why make up for older women is a balancing act

While make-up can make you look younger, it can also do the opposite. For instance, make-up can collect in fine lines and make them look more obvious. Powder can dry out your skin. Or, if you’ve had the same make-up for decades, the techniques and colors you use can age you.

See more things that can date you or make you look older.

What make up to choose

In order to ensure you get the effect you want – probably to look younger and healthier – make up choices must be made carefully when looking for the best make up for older women.

Below are the best options for more mature skin. Let me know in the comments at the bottom if I have missed any of your own make up essentials.

Mel (above) wears lovely, fresh pink shades which look perfect with her hair color.

1. Primer for your face

While you may think of foundation as, well, the foundation for your make-up, the key to a great, long-lasting, line-reducing look is actually primer.

A good primer is a little like taking a photo with a filter. It helps to fill fine lines and enlarged pores as well as improving the texture of your skin before you add your foundation.

Best make up for older women: Definitive guide to makeup for mature skin (1)

Smashbox Photo Finish Foundation Primer

2. Don’t forget primer for your eyes

As you age, skin becomes thinner, particularly the skin around your eyes. As eyelids become thinner, they can also develop an uneven color.

Adding a primer can disguise fine lines, even out color and make your eye shadow appear more vibrant as well as lasting longer throughout the day. It’s best to use a specially formulated eye primer which isn’t too heavy for this delicate area.

Best make up for older women: Definitive guide to makeup for mature skin (2)

Urban Decay Anti-Aging Eyeshadow Primer Potion

3. Eyebrow kit or gel

Many women have over plucked their eyebrows over the years, particularly because eyebrow trends come and go – and thinner eyebrows were in style in decades gone by.

Now, thicker brows are definitely on-trend, and can help to make you look younger. However, a combination of over plucking and eyebrows naturally becoming sparser as we age can make them thinner than you would ideally like.

Using an eyebrow gel can help to make your brows appear fuller, fill in gaps and frame your face. Choose a shade closest to your natural color so it doesn’t look too harsh against your skin coloring.

Meta (above) looks gorgeous and glowy with a beautiful, natural make-up look.

Best make up for older women: Definitive guide to makeup for mature skin (3)

Anastasia Beverly Hills Dipbrow Pomade®Waterproof Brow Color

4. Foundation

As your skin becomes more mature, you will want to look for a foundation which provides a dewy, plumping effect without settling into fine lines.

You can also take a look at our recommendations on the best foundations for mature skin.

Best make up for older women: Definitive guide to makeup for mature skin (4)

Covergirl & Olay Simply Ageless Instant Wrinkle-Defying Foundation

Best make up for older women: Definitive guide to makeup for mature skin (5)

Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup

5. Concealer

Next, concealer. As you get older, your skin becomes thinner, which means the darker blood vessels under your skin become more obvious, leading to dark circles under your eyes.

Look out for a concealer which covers circles and hydrates.

Best make up for older women: Definitive guide to makeup for mature skin (6)

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer

6. Cream blush

Best make up for older women: Definitive guide to makeup for mature skin (7)

Using a powder blush can create dryness and make lines more obvious. For a more youthful look, opt for a cream blush which will give a more dewy finish.

Alison (above) chooses a make-up look which makes the most of her naturally youthful skin.

Best make up for older women: Definitive guide to makeup for mature skin (8)

Clé de Peau Beauté Cream Blush

7. Thickening mascara

Don’t necessarily go for black as this can be aging. A natural brown shade may be a better option depending on the natural color of your eyelashes. Also take a look at the best mascaras in stores now.

Best make up for older women: Definitive guide to makeup for mature skin (9)

Jane Iredale Longest Lash Thickening & Lengthening Mascara

8. Natural eye shadow

Bright eye shadow can also be aging because of the connotations of 1980s blue eyeshadow, but also because it can obviously settle into creases. A safer, softer option is to choose flattering natural shades.

Eileen (above) chooses natural browns which make her eye color pop.

Best make up for older women: Definitive guide to makeup for mature skin (10)

MAC Times Nine Eyeshadow Palette

9. Lip liner

This is one to be careful with. A really obvious lip liner can be aging as this is a look which was on trend in the 80s.

However, the right lipliner can prevent your lipstick from bleeding into the fine lines around your lips. Choose a lipliner in the exact shade of your lipstick, or a colorless lipliner.

Best make up for older women: Definitive guide to makeup for mature skin (11)

Maybelline New York Makeup Color Sensational Shaping Lip Liner

10. Creme lipstick

A very shiny lipstick can have an aging effect, and a matte lipstick can dry out your lips and settle into lines. So what’s the answer? A great option is a creme effect lipstick which will be flattering, long-lasting and moisturizing.

Best make up for older women: Definitive guide to makeup for mature skin (12)

CHANEL ROGUE COCO Ultra Hydrating Lip Colour

11. Gel eyeliner

As we age, applying eyeliner can be trickier because an eye pencil can drag across your skin, while a liquid eyeliner can settle into creases. A gel eyeliner can give a smoother finish.

Sandra (above) opts for a classic, classy combination of black eyeliner and red lipstick.

Best make up for older women: Definitive guide to makeup for mature skin (13)

Bobbi Brown Long-Wear Gel Eyeliner

For more tips, take a look at how to apply eyeliner after 40.

12. Eyelash curlers

One of the best tips as you age is to think about defying gravity! Curling your eyelashes can make your eyes look more open and provide an uplifting effect for your face.

Best make up for older women: Definitive guide to makeup for mature skin (14)

Brilliant Beauty Eyelash Curler

13. A great set of make-up brushes

You need the right tools to do a great job, so it’s definitely worth investing in a good set of make-up brushes and looking after them.

Best make up for older women: Definitive guide to makeup for mature skin (15)

BESTOPE Makeup Brushes

14. A make-up mirror

To ensure you apply your make up properly, a good mirror is vital.

Best make up for older women: Definitive guide to makeup for mature skin (16)

Simplehuman Mini Countertop Sensor Makeup Mirror

15. Setting spray

While you will have used primer at the start of your make-up regime, if you want it to last a full day, it can be a good idea to spray on a fixing spray as your final step.

Carolyn (above) wears a lovely soft pink lipstick.

Best make up for older women: Definitive guide to makeup for mature skin (17)

Rimmel Stay Matte Fix & Go 2-in-1 Primer & Setting Spray

Where to keep your make-up

Just as with the clothes in your closet, you’ll want to make sure your make up is properly organized so you can easily find everything you need.

Make-up bag

One option is to choose a make-up bag large enough to fit all of your make-up brushes and tools in.

Best make up for older women: Definitive guide to makeup for mature skin (18)

Relavel Travel Cosmetic Case Organizer

Make-up organizer

Another choice could be a small set of draws to fit on top of your dressing table.

Best make up for older women: Definitive guide to makeup for mature skin (19)

Ikee Design Acrylic Cosmetic Storage Organizer

What are your own tips on the best make up for older women? What are the essentials in your make up bag?

Continue reading:

  1. 8 Things That Date Us Or Make Us Look Older
  2. What Is The Best Foundation For Mature Skin? Discover All The Best Foundations
  3. The Best Mascara For Women Over 40 – Including The Best Drugstore Mascara

Like this post on the best make up for older women? Share it on Pinterest!

Best make up for older women: Definitive guide to makeup for mature skin (20)

Feature image by Alison

Want to get more articles from 40+style in your inbox, subscribe here.

You can also connect with 40+style on Facebook, Instagram or Pinterest.

Support 40+style by using the links in our articles to shop. As an associate for Amazon and many other brands, we receive a small commission (at no cost to you) on qualifying purchases which enables us to keep creating amazing free content for you. Thanks!

Best make up for older women: Definitive guide to makeup for mature skin (2024)

FAQs

What is the absolute best foundation for aging skin? ›

  • Best Overall. Dior Backstage Face & Body Foundation. ...
  • Best Drugstore. L'Oréal Paris Age Perfect Serum Foundation. ...
  • Best Full Coverage. Chanel Ultra Le Teint Flawless Finish Foundation. ...
  • Best Light Coverage. Giorgio Armani Beauty Luminous Silk Foundation. ...
  • Best Liquid. ...
  • Best With SPF. ...
  • Best for Dark Skin. ...
  • Best for Over 40.
May 6, 2024

What foundation does not sit in wrinkles? ›

Make Up For Ever Reboot Active Care Foundation

Just one layer of foundation helps reduce the look of redness and evens out the complexion. It blends well with other makeup formulas and never creases or settles into wrinkles.

What kind of makeup should a 70 year old woman wear? ›

Cream blushes are the way to go for those with dry, flaky, or mature skin, as they tend to impart hydration rather than settle into dry spots. This vegan formula from Rihanna's Fenty Beauty line goes on easily with either fingertips or a brush, smoothly blending out without collecting in patches or settling into pores.

How do you get flawless makeup on older skin? ›

What Is the Best Way to Apply Makeup for Mature Skin?
  1. Less Is More When It Comes to the Eyes. ...
  2. Opt for Brown Eyeliner Over Black. ...
  3. Use Eyeliner to Elongate Your Eyes. ...
  4. Be Careful What Moisturizer You Wear Under Foundation. ...
  5. Opt for Lightweight, Hydrating Foundation Formulas. ...
  6. Blend Your Foundation With a Makeup Sponge.
Oct 23, 2023

What brand of makeup is best for older skin? ›

Our Top Picks
  • Best Overall: Armani Beauty Luminous Silk Foundation, $69.
  • Best Foundation for Dry Skin: Chanel Les Beiges Healthy Glow Foundation, $65.
  • Best Full-Coverage Foundation: Makeup by Mario SurrealSkin Foundation, $42.
  • Best Foundation With SPF: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30, $47.
Feb 29, 2024

What foundation do older celebrities use? ›

Our Picks:
  • Expert Pick: Morphe Lightform Extended Hydration Foundation, $20.
  • Best Overall: Armani Beauty Luminous Silk Natural Glow Foundation, $69.
  • Budget-Friendly Pick: e.l.f. Flawless Finish Foundation, $6.
  • Top-Rated on Amazon: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $19.99 $14.73.
May 14, 2024

What makeup fills in wrinkles? ›

Your concealer is your best friend as you age because it conceals wrinkles and lines better than a foundation. Once you've applied your foundation, apply a small amount of concealer only to the areas that need more coverage. Ensure that the product is blended in with a makeup sponge or with your fingers.

How do I find the right foundation for my mature skin? ›

For mature skin, choosing a foundation that blurs texture, blends discoloration, and doesn't settle into fine lines or accentuate dry patches is key.

How do I keep my foundation from sinking into wrinkles? ›

If your skin is dry, your foundation is more likely to cling to any dry patches and settle into wrinkles. So make sure to hydrate your skin well before applying foundation. Margina: Hydrating the skin plumps up the skin, which helps to keep makeup from settling into fine lines.

What makeup should I avoid for mature skin? ›

Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin. Stick to natural-looking makeup that enhances your features without overpowering them. DON'T Forget to Blend: Blending is key when it comes to makeup for mature skin.

What kind of eyeshadow should an older woman wear? ›

Step three: As mentioned, the best eyeshadow for mature eyes is one which is matte. However, a shimmery shade can be used to add a glisten of highlight in certain spots. Dab the shade Celestial, Moxie, or Adorn into the inner corner of the eye and under the brow to give a final lift.

Should a 70 year old woman wear eyeliner? ›

When it comes to wearing eyeliner as an older woman, subtlety is key. Opt for a light hand and choose soft, natural-looking shades that enhance your features without overpowering them. Pencil eyeliners are user-friendly and easier to apply than liquid liners.

What order to apply makeup on mature skin? ›

The best sequence is to start with foundation, then apply concealer followed by powder, and finish with blush. The best makeup for mature skin shouldn't look cakey or dry you out. It should be moist enough that it moves easily on your skin rather than staying put and settling into wrinkles.

What kind of foundation should an older woman wear? ›

“I recommend staying away from thick and heavy powder foundations because powder is drying and can look chalky or draw attention to uneven texture, pores and wrinkles,” Flowers adds. “Also avoid super thick (liquid) foundation formulas which sit on the skin like a mask and accentuate uneven textures on the skin.”

What are the best foundation tips for mature skin? ›

How to Apply Foundation to Mature Skin, According to Makeup...
  • Skin-care prep is key. ...
  • Find the right primer. ...
  • Customize your coverage. ...
  • Hydrating foundations are your friends. ...
  • Powder with caution. ...
  • Use a sponge for best results. ...
  • When it comes to concealer, the lighter the better. ...
  • Choose your highlighter carefully.
May 30, 2023

What foundation is best for a 60 year old woman? ›

After months of testing, we awarded the Kosas Revealer Skin-Improving SPF 25 Foundation as our best overall pick because it's full of soothing and hydrating ingredients and offers a wide range of shades.

Is cream or powder foundation better for aging skin? ›

Cream foundation is 🤯for mature skin. If you're using a liquid or powder and it looks flat or as the day goes on it separates, or creases this is because as our face moves those formulations don't move with the skin because they dry down. Creams don't do that.

References

Top Articles
Latest Posts
Article information

Author: Greg Kuvalis

Last Updated:

Views: 5866

Rating: 4.4 / 5 (55 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Greg Kuvalis

Birthday: 1996-12-20

Address: 53157 Trantow Inlet, Townemouth, FL 92564-0267

Phone: +68218650356656

Job: IT Representative

Hobby: Knitting, Amateur radio, Skiing, Running, Mountain biking, Slacklining, Electronics

Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.